8/3/2023 0 Comments Onone photoframe v4![]() It’s time to find out how you define your POV.Īuthor/Copyright holder: Teo Yu Siang and Interaction Design Foundation. It’s all too easy to end up focusing on you and your company’s own needs, trying to fulfill your and your company’s own dreams, not to mention the risk of getting lost in creating amazing buttons in the beautiful colours. ![]() If you neglect to define your POV, you may end up getting lost in the ideation processes and in your prototyping process. It helps you design for your users and their needs. It’s easy to get lost in the ideations sessions if you don’t have a meaningful and actionable problem statement to help keep your focus on the core essence of your research results from your previous work. In the ideation process, POV will be your guiding statement that focuses on insights and needs of a particular user, or composite character. You should construct a narrowly-focused problem statement or POV as this will generate a greater quantity and higher quality solutions when you and your team start generating ideas during later Brainstorm, Brainwriting, SCAMPER and other ideation sessions. A good POV will allow you to ideate and solve your design challenge in a goal-oriented manner in which you keep a focus on your users, their needs and your insights about them. Your Point of View (POV) defines the RIGHT challenge to address in the following mode in the Design Thinking process, which is the Ideation mode. – d.school, Bootcamp Bootleg Your POV is Your Guide Understanding the meaningful challenge to address and the insights that you can leverage in your design work is fundamental to creating a successful solution.” More than simply defining the problem to work on, your point of view is your unique design vision that you crafted based on your discoveries during your empathy work. "Your point of view should be a guiding statement that focuses on specific users, and insights and needs that you uncovered during the empathize mode. Here, you’ll also learn to frame and open up your Point Of View, which is the axis that Design Thinking revolves around – a challenge well-framed is half solved. Instead, your POV should provide a wide enough scope for you and your team to start thinking about solutions which go beyond status quo. Your POV should never contain any specific solution, nor should it contain any indication as to how to fulfill your users’ needs in the service, experience, or product you’re designing. In the Design Thinking process, you will gain those insights from your research and fieldwork in the Empathise mode. You should always base your Point Of View on a deeper understanding of your specific users, their needs and your most essential insights about them. In the Define mode, you should end up creating an actionable problem statement which is commonly known as the Point of View (POV) in Design Thinking. Defining your design challenge is probably one of the most important steps in the Design Thinking process, as it sets the tone and guides all of the activities that follow.
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